3 Reasons Why You Need a Defined Purpose When Launching Your Podcast
KNOW YOUR WHY
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KNOW YOUR WHY 〰️
Podcasting is a marathon and having a defined purpose when starting your show is essential to keep you motivated in the long run when you begin your podcasting journey.
You are ready to establish yourself as the expert in your industry, so you have decided to start a podcast and already answered the 5 questions you need to ask yourself BEFORE starting a podcast.
But you’re still in the dark about how exactly to start a podcast that will help you take your brand, business, and yourself to the next level.
What’s the next step and how do you even do it?
You achieve this by having a CLEAR PURPOSE.
I’ve worked for the past five years as a Podcast Manager and I’ve witnessed and experienced firsthand the positive impact that having a defined purpose for your podcast can help your professional life or business. However, I’ve also seen how new podcasters quit before they even reach the fourth episode or worse, they never start their podcast and get stuck with the what if.
And yet, I hear the same reasons over and over: I want to earn money so I want to start a podcast in order to monetize it.
This isn’t a strong enough reason to start a podcast nor will it motivate you to continue in your podcast journey when you realize that you are not monetizing from the very first episode.
So, why should you define a strong purpose when starting a podcast? I’m glad you asked! Read below the 3 reasons why you should define your purpose when launching your show.
motivates You to not quit
A defined purpose is the necessary fuel when things get rough in your podcasting journey.
It’s the whole reason why you decided to pick up your microphone and speak directly to your target audience.
As mentioned earlier, podcasting is a marathon, not a race, so your purpose will need to be strong enough to guide you when you don’t see the millions of downloads, earn thousands of dollars through monetizing, or generate hundreds of leads through your podcast.
And those are just numbers, the gritty facts of podcasting are when you have to spend your time sitting down and editing episode after episode or place yourself out there to reach out to potential guests to be on your podcast.
Your DEFINED PURPOSE purpose needs to be fuerte enough to push yourself out of your comfort zone and keep you motivated to make it a reality throughout the 1, 5, and 10-year mark of producing your podcast.
Creates a Strong podcast fundación
Your purpose is the first brick you need to place to create a solid podcast fundación and help you answer every question that it takes to start, produce, and grow your podcast.
The defined purpose of your podcast will establish: selecting the correct format, choosing the topics you’ll be covering when you record your episodes, booking the right guests, and knowing how to effectively communicate to your ideal listeners with a strategy that fits your WHY.
If this is an element in your podcast planning that's resonating with you that you know that you need to work on, schedule a FREE call with me here and let’s chat further.
To go more in-depth it will help you know how to share your expertise while aligning your podcast to your target audience, who are discovering your show with your knowledgeable, impactful episodes that only you are offering.
establishes yourself as the expert
A CLEAR PURPOSE will help you positively position yourself as the expert in your industry or on the particular topic that you share on your podcast.
Your podcast is the space for you to expand your purpose so it connects with your comunidad to share your unique perspective and provide value through your knowledge,
By establishing yourself as the expert through your podcast’s purpose you are creating an extension to increase your reach, grow your comunidad, build your email list, and positively impact your bottom line.
Remember that your why should be clear, compelling, and concise. You will need to be referencing your purpose throughout your podcast journey to your audience or speak when you’re doing an in-person conference or on a national media stage and continue to serve your comunidad through your helpful expertise.
Podcasting doesn’t have to be overwhelming. I’m confident that if you define your purpose on why you’re starting a podcast you can establish yourself as the expert, create a positive impact in your comunidad, and grow your business that will last!
