Grow Your Business by Investing in a Podcast Manager to Launch Your Show
Starting and producing a podcast requires many pieces, hard work, passion, and consistency to successfully launch a show.
I started my podcast journey in 2017 and throughout this, I launched my podcast, Ellas, where I amplify empowering Latina voices. As an avid podcast listener and Podcast Manager, I noticed the lack of representation of diverse voices in this medium, specifically Latina voices.
This lack of representation motivated me to continue my mission of amplifying empowering Latina voices through their podcast by founding Ellas Media and providing podcast launch, management, consultation, and marketing services.
I was fortunate to work with Luzy King, founder of Viva la Budget and Finance, to launch her financial podcast, say hola wealth. Her podcast is an extension to her business to continue helping Latinas overcome scarcity mindset with their dinero, increase their income, and help them build wealth.
Luzy joined me on an Instagram Live to chat about launching say hola wealth with Ellas Media.
We talked about how Luzy had created an account with Anchor, but never started her podcast!
The reason why she had done this was that everyone was telling her to do it, but she didn’t begin her podcasting journey because she wasn’t clear on the equipment, tech, and software she needed to use to confidently amplify her voz to her audience.
Investing in support to launch
When she decided to invest in working with a Podcast Manager like myself, she was 100% on who her target audience is and why Luzy wanted to start her podcast, but needed professional guidance and support to start her podcast while she invested her time in working with her clients and spending time with her familia - her definition of building wealth.
“I didn’t have the time. When I decided to invest in your services I was 100% clear that it meant I didn’t have to do the research. That I didn’t have to spend from twenty minutes to four hours looking through the reviews and ratings of the equipment. You did that for me and that was the decision for me to make that investment.”
say hola wealth is an extension of Luzy’s business and she was aware that she needed help outsourcing the job to launch her podcast so she could continue focusing her time on what she’s good at.
“I can spend an hour or two researching the equipment or I can trust Brenda who knows what she’s doing, who has a podcast, and who is a Podcast Manager.”
The benefits of working with a Podcast Manager to launch your podcast is getting your time back to spend with your familia and growing your business.
Knowing Your target audience
This is a vital question every up-and-coming podcaster NEEDS to answer before even buying their microphone.
When Luzy and I began working together to launch say hola wealth, I loved that she knew who her target audience is. The feeling was mutual, Luzy shared that she was blown away by the way I worked.
“If you have the passion or idea for a podcast, but have no clue who your target audience is or how the equipment works, Brenda will walk you through that with her worksheets.”
The power of sharing your story
Your story can change the life of your comunidad.
When Luzy had selected the Basic Launch Package, which covers launching the podcast trailer, first episode, and a 60 minute Host Training Call, she was unclear on how to communicate her story to her audience.
We worked together to select her podcast format and episode length that aligned with her time while not sacrificing her business and familia.
During our host training call, Luzy spoke to me as her target audience and I was able to help her feel confident in communicating to her audience about why she started say hola wealth and her personal money story as a Latina.
“I trusted you. When we make the investment to hire someone who is a professional, we also have to allow them to coach us. In that manner, you become my coach.”
With the trust that Luzy and I built during our host training call, Luzy was able to open up for her trailer and first episode.
When I listened to it to edit it, I shared with her how her story resonated with me and I knew that it would positively impact many first-gen Latina investors who are experiencing the same struggles she had overcome.
paving your podcast journey with success
You gain so much value when working with a Podcast Manager who will keep you accountable, who understands your voz, and will help you clearly communicate to your comunidad.
I’m dedicated to amplify Latina voices so they can create a positive impact in our comunidad through their podcast and if they don’t feel like they’re set up for success, then I didn’t do my job.
Fortunately, Luzy feels ready and informed to continue paving her podcasting journey with sustainable growth.
Luzy is a busy mujer who loves helping Latinas build wealth, growing her business Viva la Budget and Finance, and creating memories with her familia which is why she decided to produce say hola wealth as a bi-weekly seasonal podcast.
Producing a seasonal podcast is the best option for a business owner! By producing 8-12 episodes you can focus your time on giving your podcast and audience the quality it deserves while not burning out and taking the time to re-charge between seasons.
“I’m recovering from overworking so for me it was very clear that I don’t want to go back to that. Because I have a lot of passion in serving Latinas to help them build wealth, but I didn’t want to give up on the main pillars and my values which are my family and my health.”
Once Luzy chose the podcast format that worked for her life, we then focused on her being prepared before recording her episodes to continue providing quality and sustainable growth to her podcast.
“Not only did you give me the guidance, but the tools to be able to function without having your support.”
When you begin your podcasting journey with Ellas Media, I set your podcast up for sustainable growth and success.
Before we even launch, I make sure to take away any challenges that will cross your path and align your podcast to fit your specific business goals within your time while connecting with your comunidad.
If you are ready to launch your podcast, then schedule your FREE 15 minute discovery call with me today!