Amplifying Your Brand with an Inspiring Latina Community with Jennifer Zepeda of Project Creativa
show notes
How are you amplifying your brand?
Jennifer Zepeda, founder of Project Creativa shares how she amplifies her brand through Latina inspiration and empowerment.
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She is a Latina Brand & Web Designer based in Northern California. In 2019, Jen founded Project Creativa, a digital design business collaborating with talented multicultural women to elevate their brands through design.
Jen specializes in logo, branding and Squarespace website design, incorporating intention and strategy to help multicultural entrepreneurs stand out by bringing their brand mission forward. Through her content on TikTok and Instagram, Jen connects with her community sharing tips around design, website creation, entrepreneurship life and learnings from creating a small business.
In 2020, Jen's story was featured on Forbes, where she had the opportunity to share advice to help entrepreneurs avoid common branding missteps and channel their brand’s personality.
We are celebrating for Episode 72 of #EllasPodcast, it’s a big full circle moment for me because Jen has instrumental in the journey of Ellas Media. Her passion in working alongside Latinas and women of color with her amazing creative eye was one of the many reasons why I decided to work with her to create our logo, branding and podcast cover art.
So, you can understand my excitement when Jen FINALLY said SI to being on the podcast! For this episode Jen goes over on why she started Project Creativa, how she dived deep when building her brand’s foundation, focusing on working with our Latina comunidad, and the five biggest entrepreneurship lessons she has learned along the way.
You don’t want to miss this episode! If you’ve been thinking of starting a business with intention, then listen now!
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CONNECT WITH JEN!
Visit her website
Follow Jen on TikTok: @projectcreativa
Follow Jen on Instagram: @projectcreativadesigns
+ In this inspiring conversation we talk about...(READ MORE HERE)
1:23 - Let's celebrate! Ellas podcast was recognized as the third best Latino Podcast of 2022!
1:52 - Meet Jennifer Zepeda from Project Creativa
3:26 - Support us by donating to our Buy Me a Coffee
3:55 - It's a full circle moment of having Jen Zepeda on the podcast!
7:34 - Jen shares why she started Project Creativa
10:47 - Discover how Jen dived deep on building Project Creativa's brand foundation
12:48 - Find out how Jennifer honed in on working with her target audience to build a brand that would align with her values
13:59 - Listen to Jen share about how she was able to build her online presence through her supportive business coach, Lovingly Bold
15:02 - Want to start your podcasting journey but don't know where to start? Book your 30 min cafecito time with me for only $50!
15:44 - Jen talks about the great friendships and collaborations she was able to form through social media to grow her business
17:40 - It's vital to see representation in every industry, Jen shares how she has been inspired and empowered by our Latina comunidad
18:21 - Jen shares the backstory of how she grew her TikTok for her business, Project Creativa
20:42 - Just start, put yourself out there and learn along the way!
21:24 - Brenda shares her experience of working with Jen on Ellas Media's branding
25:13 - Get up to 2 months free of hosting by signing up with Libsyn with promo code ELLAS
26:11 - Jen shares the important component to keep going with your business
29:25 - You have to step out of your comfort zone and show your personality!
34:05 - Jen shares about doing her first virtual conference
35:07 - Purchase your Podcast Evolutions and save $25
36:01 - Discover how Jen's first virtual conference gave value to her audience
37:27 - It's important to acknowledge that our family won't understand our entrepreneurship journey
43:03 - Jen opens up about the moments she has contemplated about giving up and why she doesn't
45:24 - Listen to how Jen felt empowered after reading a negative comment about her working with women of color
48:16 - "The only person that can limit you is yourself and from there anything is possible as long as you have the passion, dedicated and willing to do the work."
50:34 - Support Jen!
52:26 - Leave a review on Ellas!
52:55 - Download your free checklist to start your podcast
